bpost × Sport-Nutrition
bpost filmed this client story with me as Head of eCommerce at Sport-Nutrition, about growing online and in stores at the same time.
BSS Management · Belgium and Omaha, Nebraska
You have the idea. I help make it run.
I'm Benjamin Smet. When a project is stuck between a good idea and the tools, data or people needed to make it happen, I help unblock it. I work on ERP, eCommerce, automation and AI, from the first sketch to the day it runs on its own.
- 14+
- countries where I led eCommerce
- 80+
- production releases shipped
- 2
- offices, Belgium and the US
- EN · FR
- working languages
01 · Services
Where I can help you.
These are the areas I work in most. Projects usually touch more than one, and I make sure the pieces fit together.
- 01
Odoo ERP, implemented properly
I scope, configure and roll out Odoo across sales, stock, POS, purchasing, accounting and website, and I stay until your team runs it without me.
- 02
eCommerce strategy and growth
I help you launch, fix or scale B2C and B2B webshops and marketplaces, from catalogue structure to conversion.
- 03
Digital transformation
I move you off spreadsheets and disconnected tools, onto systems that grow with you.
- 04
Project and programme management
I run your project end to end: backlog, developers, suppliers and releases, so nothing falls between the cracks.
- 05
Business process automation
I find the work your people repeat every day and turn it into workflows that run by themselves.
- 06
Systems integration
I connect your ERP, webshop, CRM and messaging tools, so data is entered once and available everywhere.
02 · Automation and AI
Automation and AI, put to work.
This is the part of my work that grows fastest. I develop n8n workflows, AI agents and custom MCP servers, so your tools talk to each other and AI assistants can work with your own data, safely.
Example: request to quotationn8n
| Tool | Access |
|---|---|
| odoo.search_partners | read |
| odoo.get_product_info | read |
| odoo.create_quotation | write, needs approval |
| crm.update_contact | write, needs approval |
| drive.search_documents | read |
| slack.post_message | write |
Scoped per user, and every write is logged.
n8n workflows
I build event-driven flows between your ERP, webshop, CRM, email and messaging. Versioned, monitored and documented.
AI agents
I develop agents for support triage, content, follow-ups and reporting, with a human approval step wherever data is written.
MCP servers
I develop Model Context Protocol servers that turn your systems into secure, scoped tools for Claude and other AI assistants.
Prototype to production
I prove it on your real data first, then pilot, then go live with logging, alerts and a clear rollback.
03 · Work
Projects I have worked on.
From a global manufacturer to specialist retailers. Each page tells what was stuck, what I did, and what changed.
- 2017 to 2020
eCommerce Head Europe for Panasonic batteriesPanasonic Energy, Europe
One European eCommerce strategy across 14+ countries, Amazon EU5 growth and restored charger margins.
- Portfolio
Wine, kitesurf and print: three custom systemsWine shop, kitesurf shop, printing company
Cross-border webshop, rider community shop with newsletters, and an Odoo CPQ configurator.
- Client
Odoo ERP rollout for Belgium's leading sport nutrition retailerSport-Nutrition, Belgium
Odoo ERP across POS and eCommerce while the network grew from 11 to 16 stores, with a new B2B platform.
04 · About me
I'm Benjamin Smet.
I started BSS Management to help companies get more out of the ideas they already have. Along the way, I led eCommerce for Panasonic batteries across 14+ European markets and ran ERP and eCommerce transformations as an external consultant.
I enable teams rather than replace them. I stay close to management, operations and developers until the new way of working holds without me. I work on site or remote, from Belgium and Omaha.
- HeadquartersBelgium
- US officeOmaha, Nebraska
- CoverageWorldwide, on site or remote
- LanguagesEnglish, French
- ExpertiseERP, eCommerce, automation and AI, programmes
05 · Talks
Where I have spoken.
A client story I filmed with bpost, and a panel I joined at Viva.com.
Connected Growth: agentic commerce
I joined the Connected Growth panel at Viva.com to talk about agentic commerce: AI agents acting for customers, and what that changes for merchants.
06 · Method
How I work with you.
I keep it simple: one person who sees the whole picture, so you always know where things stand and what comes next.
- 01
Unblock
I listen first. I map where things are stuck, in processes, data, tools or people, and what unlocking them is worth to you.
- Blocker map
- Quick wins
- Scope & budget
- 02
Design
I choose the tools that fit you, not the other way round, and map every process before anyone writes code.
- Target architecture
- Functional spec
- Release plan
- 03
Build & release
I run short cycles with developers and your teams, tested on real data, so your business never stops.
- Sprint backlog
- User testing
- Go-live runbook
- 04
Hand over
I train your people, document everything and set clear owners. You get a system you run, not a consultant you depend on.
- Team training
- Documentation
- Support plan
“Digital transformation isn't about tools. It's about building the right system for each business.”
07 · Contact
Let's talk about your project.
Tell me about the idea or the problem. I read every message myself and reply within one working day.